1. I’m independent
As a freelancer, the motivation to deliver results lies with me. If I don’t get results, clients would leave. I’m not hidden away in a tall skyscraper in London, but someone you can call and email directly and get a quick reply.
2. Better value
As a freelancer working from my home office, I have low overheads so can pass on the savings to my clients.
3. A personal relationship
I have a great relationship with my clients, often talking much more than AdWords, but discussing website improvements and other marketing ideas.
I’ve had experience with a few eCommerce ventures, so I’m always happy to share what has worked for me.
4. Flexible around reality
If you’re with a traditional agency, what happens after 5pm on a Friday? Although I usually base my core client hours on weekdays, I’m available on weekends too if something needs looking at.
5. Honest, transparent reporting
I won’t overload you and shout about how successful I’ve been at getting you more impressions. Instead, my focus is on what matters to you; the end result.
My reports focus on the amount of revenue or leads I’ve generated you, relative to your Ad spend.
6. No lengthy contracts
I see the results I get for my clients, and so they speak for themselves. The idea of “locking-in” clients on a 3-6 month contract doesn’t seem to promote trust on either side of the relationship, so instead I work on a monthly rolling basis. This also further motivates me to deliver results quickly, which benefits my clients.