1. I’m independent
As a freelancer, the motivation to deliver results lies with me. If I don’t get results, clients would leave.
2. Better value
As a freelancer working from my home office, I have low overheads so can pass on the savings to my clients.
3. A personal relationship
I have a great relationship with my clients, often talking much more about their business in general than just AdWords.
I’ve had experience in a few eCommerce ventures, so I’m more than happy to share what worked for me in the past.
4. Flexible around reality
If you’re with a traditional agency, what happens after 5pm on a Friday? Although I usually base my core client hours on weekdays, I’m available on weekends too.
5. Honest, transparent reporting
I won’t overload you and shout about how successful I’ve been at getting you more impressions. Instead, my focus is on what matters to you; the end result.
My reports focus on the amount of revenue or leads I’ve generated you, relative to your Ad spend. Although I’ll include other figures, these will be secondary.
6. No lengthy contracts
I see the results I get for my clients, and so they speak for themselves. The idea of “locking-in” clients on a 3-6 month contract doesn’t seem to promote trust on either side of the relationship, so instead I work on a monthly rolling basis. This also further motivates me to deliver results quickly, which benefits my clients.
If you want me to stop working on your account, just let me know before your next invoice goes out and I’ll cancel it. Simple as that.