After 4 years heading up paid marketing for a marketing agency, I’ve had experience working for 10s of clients across almost every industry imaginable. Although I use lots of tactics, at the end of the day all that’s important is that I’m delivering a profitable campaign.
Having launched and managed successful eCommerce stores of my own, I’m only interested in ways to increase your conversion rates and revenue. Anything else, impressions, clicks and the like.. although important is irrelevant.
My clients love that I focus solely on driving a better ROI and increased sales/leads, rather than getting excited about impressions and exposure.